THRev.co
"Discover the significance of Direct Booking for hotels—how it reduces commissions, strengthens brand image, builds guest loyalty, and ensures long-term revenue growth."
Why Direct Booking is Important for Hotels
Direct Booking or booking directly through a hotel’s website, phone, email, or social media is a key element of hotel marketing in today's world, especially for independent and boutique hotels.
1. Reduce Commission Costs
Booking through OTAs often comes with a commission of about 15–25% per booking. Direct Booking helps hotels retain the full amount of revenue and allows them to reinvest that budget into improving guest experiences or further marketing efforts.
2. Full Control Over Pricing and Brand Image
Hotels have the freedom to set their own prices, promotions, and terms, helping maintain their brand image and clearly communicate their hotel’s strengths.
3. Building Guest Relationships
Hotels receive guest information directly, such as emails, preferences, and stay history. This data can be used effectively for CRM, Email Marketing, and Loyalty Programs.
4. Opportunities for Upsell & Personalization
Hotels can offer room upgrades, special packages, or additional services, helping increase revenue per stay.
5. Flexibility in Communication and Service
Hotels can directly communicate with guests, resolve issues quickly, and ensure better customer satisfaction.
6. A Stable Long-Term Revenue Base
Direct Booking is an asset for hotels, reducing reliance on external platforms and contributing to long-term sustainability.
Summary
OTAs are a way to find new customers, while Direct Booking provides a path to generate profit, build relationships, and ensure long-term stability for hotels.
If you want to increase visibility, boost bookings, and develop a precise pricing strategy throughout the year
THRev.co is ready to manage your hotel’s OTA and Revenue Management strategies on a daily basis.
We yield, you chill. Let the experts manage your revenue so you can focus on what matters most—providing the best experience for your guests.
THRev.co (@Tha City Loft)
📍 2 Soi Ekkamai 6, Sukhumvit 63, Phra Khanong Nua, Wattana, Bangkok 10110
Continue Reading
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