Turn Foreign Holidays into Golden Opportunities: Smart Strategies to Attract Tourists to Thailand Year-Round

"Foreign public holidays mean big opportunities for Thai businesses. Use strategic content, promotions, and timing to attract tourists from China, India, Japan, Korea, and Russia—even during Thailand's low season."

Marketing Opportunities from “Foreign Holidays” in Thailand

Their Holidays = Our Opportunity

Public holidays in other countries aren’t just “their days off”—they’re golden opportunities for Thai businesses to launch campaigns, promotions, or content to attract international tourists.

✅ When Thailand may be in its Low Season
🛬 Some countries are entering their High Season / Golden Week
= A sales opportunity you shouldn't overlook

Start by Understanding "Foreign Holidays"

The top five countries with the most tourists visiting Thailand are: China, India, South Korea, Japan, and Russia. Each of these countries has its own major holidays such as Chinese New Year, Diwali, Obon, Golden Week, and Victory Day—periods when people begin “planning their trips.” That’s why it’s essential to focus your marketing around these times using platforms popular in each country to boost visibility. A good marketing strategy to implement right away is:

Content Marketing on trending platforms. For these five countries, their top-used applications usually include TikTok and Instagram—especially popular in Japan and India among teens and working adults. For China, it's Douyin (the Chinese version of TikTok). While each country uses different apps, they all share one thing in common: a love for short-form videos:

• Create short hotel Vlogs (TikTok / IG Reels)
• Post videos with multi-language subtitles
• Share via OTA channels or even LINE Official!

Don’t just wait for Thailand’s High Season. Even if their holidays fall during Thailand’s Low Season, they still influence travel decisions. Each region in Thailand has a different High Season, for example:

• Northern Thailand: Oct–Feb
• Southern Thailand (Andaman side): Nov–Apr
• Central/Eastern Thailand: Travel-friendly all year round

Planning Ahead = Gaining the Advantage

Understanding foreign holidays + using the right content + smart promotions + dynamic pricing (via RMS) will boost bookings and sales—no need to rely only on Thailand’s High Season!