THRev.co
"Learn how to boost your OTA homepage click-through rate by optimizing your cover photo. A well-chosen image can significantly increase customer engagement and impressions."
Did you know? You can increase your OTA homepage click-through rate by up to 7%.
We've proven that beautiful photos make a difference! There's no denying that first impressions are crucial, especially on the OTA homepage where customers are presented with numerous hotel options. One key factor that draws customers in to click or read more about a hotel is the "cover photo." Initially, you might choose the best photo you have, but if after some time, you notice that impressions aren't increasing (usually by 1-2%), try changing the photo. The photo you think is great might not resonate with your customers. When you find a photo that achieves an average impression rate of 5-7%, it means that image is effectively capturing attention.
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