Strategic Strategies to Increase OTA Visibility for Sustainable Revenue

"In the world of OTAs today, Visibility = Revenue. Hotels that are seen first have a higher chance of booking. We have a comprehensive strategy to increase Visibility, including using tools like TravelAds and Visibility Booster on Booking.com, as well as improving review scores and guest response speed to let the algorithm choose you."

The Importance of OTA Visibility: From Being Seen to Being Booked

In the world of OTAs today, Visibility = Revenue. Hotels that are seen first have a higher chance of clicking first, and a higher chance of booking. From a Revenue Management perspective, increasing Visibility is not just about price, but about managing the entire performance system to let the algorithm choose you.

Use OTA Visibility Tools Effectively

OTAs have tools to boost Visibility, but if used without a plan, it becomes "cost" rather than "investment." Key tools that affect Ranking include:

• TravelAds on Expedia: Increases display position in Search results, suitable for urgent demand or new market launches. Must be used with good Conversion.
• Visibility Booster on Booking.com: Increases the chance of getting on the first page. Works best when price and reviews are strong.
• Preferred / Preferred Plus Program: Increases Trust for the Algorithm and guests, attracting high-quality Bookers. Requires discipline in price and listing quality.

👉 THRev.co selects these tools based on Demand | Seasonality | ADR Target | Algorithm Behavior, not just because "competitors use them."

Join Promotions and Campaigns to Boost Visibility

OTA campaigns are the Booster for Ranking. Why are campaigns important? OTAs give special positions to hotels that participate, increasing "ready to book" Traffic and creating Momentum for the Algorithm.

Correct Strategy: Select only dates when you need volume. Control Inventory and Length of Stay. Don't reduce the whole system without Yield Logic ❌ Common mistake: Reducing price aggressively, but Ranking doesn't improve because Conversion and Reviews aren't ready.

Increase Conversion Rate to Turn Visibility into Bookings

Visibility makes guests "see" you, but Conversion makes OTAs want to show you again. OTAs will push hotels that: Book after clicking, Don't bounce, Decide quickly. Key factors that boost Conversion include:

• Clear price, no confusion
• Images and Room Description match expectations
• Flexible Policy
• Clear Trust Signals (Reviews / Badges)

📈 Increasing Conversion by just 1–2% can improve Ranking without increasing Ads budget.

Review Scores: The Key Signal for Visibility

Reviews are not just about image, but one of the main signals of the OTA Algorithm. Why are review scores important? They directly affect display ranking, affect Click-through rate, and impact Conversion immediately. Hotels with good scores often use less TravelAds but get more Organic Visibility.

🔍 THRev.co views reviews as an "Asset," not just a Front Office issue, but a key variable in Revenue Strategy.

Property Page Score: The Foundation of Display

Property Page Score is the quality score of the hotel page on the OTA, which OTAs use to evaluate how ready the hotel is to sell. Factors affecting Property Page Score include: Completeness of information, Quality of images, Room & Rate Mapping Policy, and Content Update. Consistency of data. Even if the price is good, low Page Score means no Ranking movement.

👉 THRev.co checks the Property Page like a health check, as it is the foundation of all Visibility.

Speed of Guest Message Response = Trust = Visibility

Speed = Trust and Trust = Visibility. OTAs measure Response Rate and Response Time seriously. Why respond fast? Increases Performance score, reduces Cancellation, increases close-out chance, and affects the Algorithm directly. Hotels that respond slowly are often viewed as "not ready to sell."

💡 Responding to Guest Messages is not just Service, it is a Revenue Tool.

OTA Visibility is the result of a "system," not a single button. Today, OTAs don't just look at price, but the whole picture: Tool Usage | Campaign Strategy | Conversion | Review | Property Page Quality | Response Speed. Hotels managing all points together get sustainable Visibility.

THRev.co helps you by not just opening Ads or joining campaigns, but by managing your entire OTA Performance Ecosystem to provide valuable Visibility. We control promotions without hurting ADR, push long-term Conversion and Ranking, making the Algorithm "choose" your hotel. 👉 We yield, you chill.