OTAs Are a Game. Know the Rules

"Learn strategies to boost visibility on OTAs and use promotions wisely to attract customers"

Quality Page Scores...

Boring! OTAs don't care about your 'score.' They want bookings. Think like a gambler:

Your Hand: Price, Reviews, Photos – these are your cards. Gotta have good ones.

The Antes: Availability, Amenities - If you don't have these basics, don't even sit at the table.

How OTA Visibility Works

Filters are your enemy...and your friend.

Master the Niche: Don't fight the whole casino. Can't be #1? Be #1 for "Airport Shuttle + Bicycle Rental + Sustainable."

Own Your Market Slice: Be the king of your little corner, even if the whole kingdom is out of reach.

Strategic Promotions

Don't give away the farm. Promotions are like bait:

Fish for the Future: Reward early bookings. Full rooms today are nice. Full rooms next month are PRICELESS.

The Non-Refundable Lure: Get 'em hooked so they can't wriggle away. A guaranteed booking is worth a discount.

Understanding OTA Tiers

Think like a frequent flyer.

Status is Everything: Their 'Preferred' program is like hitting Gold Level. Perks cost you, but might be worth the price.

Know the Game: Study the rules of each OTA's loyalty program. That's how you crack the code.