THRev.co
"Learn how to control OTA bookings by changing guest behaviors with strategies that increase revenue through non-refundable offers and early booking incentives."
OTAs: Convenience...With a Catch
Yes, OTAs get eyes on your hotel. But they've turned guests into bargain hunters. Lead times are a joke. Planning is impossible.
It's not their fault – it's YOURS. You've trained them to expect last-minute deals.
Time to Retrain Your Guests
- Early Birds Win: That's your rule. Lock in the cheapest rates MONTHS in advance. Make them impossible to cancel.
- The Gamble of Flexibility: Want to book late? Pay for the privilege. Higher rates as the date gets closer.
- The Non-Refundable Temptation: A slight discount hooks them in, guarantees you revenue even if they flake.
- Beat Them at Their Own Game: Need a last-second promo? Make it stingy, limited, and NEVER better than your early bird deals.
Consistency is key. Guests will adapt, or they'll book elsewhere. This isn't about tricks, it's about control.
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OTAs Are a Game. Know the Rules
Learn strategies to boost visibility on OTAs and use promotions wisely to attract customers
The OTA Trap: Why Rankings Don’t Equal Bookings
OTAs sell the dream that high visibility equals full rooms, but this often isn’t true. If you’re visible but still have empty rooms, it may be due to a lack of hotel desirability. It’s time to change your strategy and boost your hotel's appeal.