THEE Bangkok is a Boutique City hotel with 59 rooms located in the heart of Bangkok on Sukhumvit Road, a bustling area where both businesspeople and tourists choose to stay. With charm and convenience for traveling around the city day and night, the hotel's design exudes luxury and offers quality bedding carefully selected by us, all at an attractive price. This makes THEE Bangkok one of the preferred choices for travelers in this location.

“Occupancy is not our problem (all year round), but room rates are always challenging for us.”

Thailand is renowned for its good-value hotels, ranking at the top of the world, with a highly competitive market. However, without control, the competition often revolves around prices. This led THEE Bangkok to sell rooms at prices lower than expected. Then, we discovered THRev.co, a Revenue Management System that automatically manages room rates, with AI working around the clock to adjust prices according to demand, ensuring the most attractive and optimal rates at all times. With detailed price adjustments based on various situations and functions, having THRev.co means that whether it's the high season or low season, or special festivals like Songkran or New Year's, THEE Bangkok always adjusts prices to be the most competitive. This allowed us to increase room rates by 19% YoY in the first year of use while reducing human error simultaneously.