THA City Loft Hotel

Previously, we always believed that the hotel business is a People to People Business and would resist against Artificial Intelligence (AI) or technology that threatens the charm of hospitality. But we had to change this belief when we got to know about the THRev RMS system.

Teaching staff about the concept of Yield Pricing used to take an eternity. Some couldn't grasp it no matter how much we taught them. It's because they lacked a sense of belonging or the common understanding of ownership, which would lead to maximizing revenue. Because the term "yield pricing" doesn't always mean selling expensive. Selling at the right price, balancing demand and supply, is what yield pricing is about. It took us a considerable amount of time to make the staff understand this. But we still had issues with staff turnover, which led us to retrain them. We wanted to instill systematic thinking. Employing a Revenue Manager wouldn't be cost-effective for a small hotel. Using THRev RMS was our solution.

THRev RMS has come to help manage the hotel's revenue and provide price direction to staff and managers systematically and sustainably. Whether it's solving pricing issues with OTA or calculating future selling prices, it cuts down on the time employees spend asking questions like "how much will we sell for New Year?" or "how much for Songkran?" Importantly, the system provides reports that help us understand the hotel's performance, aiding in business decision-making. For example, last year's historical data helps us make marketing decisions for this year, while this year's reports assist with sales forecasting for next year.

THA City Loft Hotel
Located in the Ekamai area, at the heart of Bangkok, just a few steps away from the hotel, you'll be surrounded by the never-sleeping city atmosphere. There are plenty of trendy places and favorite dishes waiting for you. Amidst the bustling metropolis, the location of THA City Loft Hotel is also close to BTS skytrain, MRT, and transportation hubs for convenient travel and a starting point for exploring Bangkok.

The T | H | A City Loft Hotel consists of 5 floors and has only 64 rooms for the convenience and privacy of guests. The rooms come in 2 types - Superior and Deluxe. Each room is equipped with comprehensive amenities such as spa-grade shower gel and shampoo, hot water dispenser, flat-screen TV, minibar, cable TV, internet telephone, Wi-Fi internet, electric kettle with complimentary coffee and tea, and other amenities.

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