THEE Vijit Lanna

One of the most challenging aspects of opening Thee Vijit Lanna luxury boutique hotel was doing so during the COVID-19 crisis. The pandemic has heavily impacted the tourism industry in Thailand, posing significant challenges for hotel businesses in terms of room rates and revenue expectations.

However, upon getting acquainted with THRev.co and its consulting team before the hotel's opening, the challenges no longer seemed daunting. Collaboratively strategizing and setting various hypotheses regarding daily room rates and seasonal rates, which Chiang Mai already dominates as a seasoned market, eased our concerns. We then utilized data to develop algorithms within THRev.co, instantly turning our concerns into reassurance within the first two months of the hotel's opening. What THRev.co offered us went beyond just a comprehensive Revenue Management System. They also provided a PMS, POS, Channel Manager, Booking Engine, Reputation Management System, and, what we particularly love, various Analytic Reports. These reports not only allow us to analyze Thee Vijit Lanna's data and improve but also provide summarized performance insights for all hotels within our group.

After opening in March, what we've experienced is higher than forecasted occupancy by 40% and ADR higher than forecasted by up to 20%, aligning perfectly with our management intentions. We're delighted with the continuous influx of room bookings appearing on the Live Booking page and the New Booking Notification Alerts on our smartphones throughout the day, allowing us to fill up the hotel continuously, especially during long weekends and holidays. Moreover, we've seen an upward trend in room rates until the last room on every festival day, without the need for foreign tourists to help fill them, as THRev.co's AI system handles it all. We no longer worry about overbooking during these periods, even with up to 6 room types. THRev.co also manages allotments for us.

Significantly, we've saved a lot on payroll costs by not having to hire a Revenue Manager and a Reservation department. This has allowed our hotel staff to have more time to provide excellent service and experiences to all hotel guests, leading to increased job satisfaction and fewer mistakes from staff. Meanwhile, we've had more time to relax and enjoy our days off without worries.

The most valuable thing we've gained from using THRev.co is discovering that Thee Vijit Lanna has occupancy and ADR rankings comparable to 5-star hotels. This realization came after we had the opportunity to join a group with partner hotels to share performance data monthly.

Thee Vijit Lanna Luxury Boutique Hotel, a newly opened 4-star hotel with 39 rooms in the Old City area along the Chiang Mai canal, seamlessly blends Lanna cultural essence with modern luxury necessities through its sophisticated design. At Thee Vijit Lanna, you'll indulge in an experience we offer with an incredibly serene atmosphere and excellent comfort in an amazing location.