Shan Villas Sukhumvit

"Nestled in the heart of Bangkok, SHAN Villas is a calming reprieve from the pace of everyday life. Unwind amidst nature, and lush greenery. Experience a boutique hotel with private villas."

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Deep Dive into THRev.co: Modern Hotel Revenue Strategy with Khun Som from Shan Villa Sukhumvit
 

ใIn today's highly competitive hotel landscape, effective revenue management is crucial for sustainable profitability and growth. We are honored to feature Khun Som, a valued client from Shan Villa Sukhumvit, who will share her direct experience using THRev.co, our innovative revenue management solution. Let's explore how THRev.co has transformed the operations at Khun Som's hotel.

Q1: What key factors led you, Khun Som, to choose THRev.co for your hotel's revenue management?

Khun Som: "After researching and testing THRev.co, the standout factors that influenced our decision were its ease of use and the flexibility of its comprehensive features. The system allows for quite detailed customization, from daily and monthly rates to even annual projections, and the ability to define price-influencing factors flexibly. This has significantly enhanced our revenue management efficiency."

Q2: Prior to using THRev.co, what challenges did your hotel face in revenue management, and how has THRev.co helped resolve them?

Khun Som: "Before THRev.co, our biggest challenge was setting fixed room rates throughout the year. This caused us to miss out on significant revenue opportunities, especially during high season when customer demand was very high. We lacked the tools and expertise to analyze and adjust prices dynamically to suit market conditions. Sometimes we were selling too cheaply, while at other times our prices were too high, deterring potential guests. This prevented us from maximizing our revenue potential."
"But since we implemented THRev.co, it's been a game-changer! THRev.co truly enables Dynamic Pricing. We set our base rates, and the THRev.co system automatically adjusts prices up or down according to real-time market demand and situations. This ensures we can maximize our revenue potential and significantly reduces the risk of incorrect pricing."

Q3: How has THRev.co helped improve the efficiency of setting room rates and managing occupancy at your hotel, Khun Som?

Khun Som: "We aim for a specific occupancy target – not too low, but also not overbooked. We can set a minimum yield target for each period. THRev.co helps us achieve this balance by calculating and suggesting the most appropriate pricing for each timeframe, perfectly suiting the hotel's situation. When bookings start to increase, the system gradually adjusts prices upwards according to the percentage we've set. This ensures we achieve both increased revenue and maintain our desired occupancy levels, preventing overbooking or overly low revenue."
 

Q4: After implementing THRev.co, what tangible results have you observed in terms of revenue and occupancy?

Khun Som: "The most evident result is a dramatic increase in revenue. Specifically, in 2024, which was our first full year using the system, the results were very clear. During high season, when demand was strong, we could adjust our prices appropriately. Comparing our 2024 revenue to 2023, we saw significant growth in total revenue without having to add more rooms or make additional investments. This is a direct result of THRev.co's effective Revenue Management strategy, which allowed us to fully capitalize on strong market demand. The key is that we achieved this while maintaining suitable occupancy levels, not just increasing prices and scaring guests away."

Q5: Is the THRev.co system user-friendly and convenient for your team, Khun Som? How has it helped your team work more easily?
Khun Som: "I can confidently say that the THRev.co system is incredibly user-friendly and team-friendly! The website interface is clean and straightforward, allowing our team to learn and use it quickly. We can easily set desired prices, define Min/Max values, or input various multipliers. Everything is designed for intuitive understanding and convenient use, which has significantly increased our team's efficiency and greatly reduced pricing errors."

Q6: In your opinion, Khun Som, which types of hotels are best suited for THRev.co, and would you recommend it to other hotels?

Khun Som: "Honestly, THRev.co is adaptable for all types and sizes of hotels. Whether it's a small boutique or a large chain, they can all benefit from this system."

Q7: What are your thoughts on the effectiveness and support provided by the THRev.co team?

Khun Som: "Regarding the THRev.co support team, I must say they are excellent! They respond quickly, provide assistance, and resolve our issues promptly. Whenever we have questions or need advice, we can always reach out to them. This gives us immense confidence and peace of mind in continuously using the THRev.co system. We are truly grateful to the THRev.co team!"