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Insights and articles about hotel management by THRev.co, a trusted partner of many leading hotels, offering hotel management services, Hotel Management, and a modern hotel management system that leverages artificial intelligence (AI) and big data analytics. This system helps hotels dynamically adjust room rates automatically and boost revenue efficiently.

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Pace Report: The Crystal Ball of Hotel Revenue

Pace Report: The Crystal Ball of Hotel Revenue

A pace report is a crucial tool for hotels, offering real-time insights into booking trends. It helps forecast demand, optimize pricing, and identify market trends for better revenue management.

  • 3minutes read
Increase OTA Clicks with the Right Cover Photo

Increase OTA Clicks with the Right Cover Photo

Learn how to boost your OTA homepage click-through rate by optimizing your cover photo. A well-chosen image can significantly increase customer engagement and impressions.

  • 2minutes read
From KOL to KOC: The New Age of Hotel Marketing

From KOL to KOC: The New Age of Hotel Marketing

Discover the shift from Key Opinion Leaders (KOLs) to Key Opinion Consumers (KOCs) in hotel marketing. Learn how authentic customer reviews are replacing traditional endorsements and why focusing on real experiences and community engagement is crucial for success.

  • 3minutes read
The OTA Trap: Why Rankings Don’t Equal Bookings

The OTA Trap: Why Rankings Don’t Equal Bookings

OTAs sell the dream that high visibility equals full rooms, but this often isn’t true. If you’re visible but still have empty rooms, it may be due to a lack of hotel desirability. It’s time to change your strategy and boost your hotel's appeal.

  • 3minutes read
OTAs: Convenience...With a Catch

OTAs: Convenience...With a Catch

Learn how to control OTA bookings by changing guest behaviors with strategies that increase revenue through non-refundable offers and early booking incentives.

  • 2minutes read
OTAs Are a Game.  Know the Rules

OTAs Are a Game. Know the Rules

Learn strategies to boost visibility on OTAs and use promotions wisely to attract customers

  • 2minutes read